Sustainment is an advanced software platform designed to simplify the process for U.S.-based manufacturers in finding and collaborating with essential suppliers. It enables manufacturers to efficiently identify, connect with, and manage the critical suppliers required to build and maintain robust, reliable supply chains. By streamlining supplier discovery and relationship management, Sustainment helps companies optimize their operations, improve supply chain efficiency, and ensure they have access to the resources they need to succeed in a competitive marketplace. With a focus on ease of use and integration, the platform empowers manufacturers to take control of their supply chain management in a way that is both effective and scalable.
As Sustainment transitioned to a product-led growth strategy they partnered with Ashandelle for a brand refresh, a new website, and continuous marketing initiatives to include nurture campaigns and Hubspot optimization.
With four unique audience segments with differing use cases, the new website carefully guides traffic to address each individually resulting in increased conversion rates. The more vibrant color scheme better aligns the product and brand visuals creating a more cohesive in-app experience.
