Narratize, founded in 2022, is a full-stack AI storytelling platform used by entrepreneurs and enterprises to accelerate time-to-market for their boldest ideas. By leveraging proven story patterns used throughout human history and the power of large language models (LLMs) and generative AI, Narratize breaks down scientific, technical, and medical insights and data into engaging content.
Their platform is designed to benefit every discipline of the modern enterprise — from product to marketing, R&D to sales — by delivering high-quality and accurate long-form content from scratch which is easily transformed into multiple deliverables for different audiences at the push of a button.
Narratize’s solution is a blend of traditional storytelling and cutting-edge technology. This “classic writing meets digital” concept became our mantra as we evolved Narratize’s brand identity through visual design language, typography, colors, animations and more.
Innovative. Magical. Awe-inspiring. These attributes were identified by Narratize as core principles during our brand sprint with them and were always top-of-mind as we explored bringing their brand to life.
To create the Narratize brand, we combined classical text elements like serifs and text cursors with “magical” elements like guiding stars, constellations, glows, and gradients to create a bold style that acknowledges the past while guiding customers firmly into the future.
To create the Narratize brand, we combined classical text elements like serifs and text cursors with “magical” elements like guiding stars, constellations, glows, and gradients to create a bold style that acknowledges the past while guiding customers firmly into the future.
Taking a cue from art deco’s use of repeating arches, we created a similar pattern with the lowercase “n” from the Narratize logo.
Extrapolated out, this arching pattern became a modified grid system that not only guided layouts, but the shape of individual elements, data graphs, and more.
Building Narratize’s site (on the Webflow platform), we brought these elements together to create a magical and effective channel for them to connect with their audience.
Again, building on the idea of contrasting themes, we anchored Narratize’s color palette with a classic navy blue. By pairing that blue with modern, vibrant shades of pink, teal, and yellow we created a bold, at times playful, spectrum that reinforces Narratize’s range and the creativity of their offering.
Continuing the idea of “classical writing meets digital,” we paired a classic serif font, Garamond (influenced by a punchcutter typeface from the 1400s!) with a modern, geometric sans-serif typeface, Montserrat. Not only do these contrasting styles complement each other incredibly well when used appropriately, it’s a subtle way to reinforce Narratize’s identity.
From the color contrasts to the type ruler and tab hover state, the “classical writing meets digital” jumps out from the very first element visitors are likely to see.
Magic is persistent throughout the site as button hover states glow as a user moves through the page.
From images to even the lowly FAQ, stars and constellations appear throughout a user’s journey across the site.
Combined with animation they help demonstrate not only who Narratize is, but what they have to offer enterprises.
A sophisticated, modern brand identity that resonates with data professionals.
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