We had the opportunity to collaborate with Form Bio to design and build a series of responsive use case pages tailored to specific areas: Analytical Development, Vector Design, and Process Development.
Effective design is not just about aesthetics—it's about creating intuitive and engaging user experiences. If people don’t get or can’t find the information they’re after, that’s all they will remember. If information is buried in dense content and they don’t find it, that’s what they’ll remember. Our focus was to make the information for each role clear and accessible. Keeping the layouts consistent across similarly typed pages, we saved time and money for the client while making it easier for users to scan pages as they move between different use cases.
To effectively communicate complex information, we focused on creating a strong visual hierarchy with bold colors and chunky typography that align with Form Bio’s brand. Engaging visuals, layering, and parallax effects help us engage users and keep their attention as they scan the page.
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